Video Series to Attract, Retain Talent for Nebraska Workforce

Tiffany Verzal of V2 Content, left, first lady Susanne Shore, center, and Nebraska Gov. Pete Ricketts, right, launch social-media storytelling initiative “Nebraska: It Happens Here” on Monday, Nov. 4, 2019. (Courtesy Nebraska Governor’s Office)
Scott Stewart
The Daily Record

A new video series will highlight the stories of young professionals who are chasing their dreams in the Cornhusker State.

Nebraska Gov. Pete Ricketts and his wife, first lady Susanne Shore, launched “Nebraska: It Happens Here,” a video storytelling initiative presented by Nebraska Impact, last Monday.

The video series will feature entrepreneurs, artists, musicians, nonprofit leaders, legislators, and other young Nebraskans making a difference in their communities, according to a news release. The goal is to encourage economic development by convincing Nebraska graduates to start their careers here and to recruit talented workers to move to Nebraska.

“Growth is happening here in Nebraska, and much of it has been fueled by the dreams, determination, and grit of young leaders,” Ricketts said. “These young Nebraskans have chosen the Good Life because of Nebraska’s family-oriented culture, affordability, and abundant economic opportunities. Nebraska Impact has done tremendous work to spotlight their successes and to tell how they have put down roots in the Cornhusker State.”

The videos will be optimized for Facebook, Twitter, Instagram, YouTube and LinkedIn. V2 Content will produce the videos.

“Whether the people being featured have lived in Nebraska all their lives, have returned after living in another state, or made the decision to start a new life here, each has a compelling, inspiring story that will resonate with audiences,” Shore said.

Nebraska Impact is part of the nonprofit Celebrating Nebraska Statehood founded in 2015 by Shore to plan and facilitate the Nebraska150 Celebration.

“While our brand has changed, our mission of bridging communities, connecting Nebraskans with one another, and enhancing state pride remains the same,” said Nebraska Impact executive director Regan Anson. “There is a real sense of momentum across the state that Nebraska Impact is in a unique position to capitalize on.”

For additional information, including the initial videos, visit For more on Nebraska Impact and its program, visit

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