Pinnacle Awards: Winners Reflect Omaha’s Best Campaigns


Jim Berscheidt, chief communications and marketing officer at Creighton University, accepts the Marketer of the Year Award at the 2019 Pinnacle Awards ceremony. (Courtesy photo)
By 
Scott Stewart
The Daily Record

Representing the best work in marketing last year, the Pinnacle Awards were presented April 24 at an awards dinner at the Omar Baking Co. Building in Omaha.

The awards, presented by the American Marketing Association’s Omaha chapter, recognize out­standing work by agencies and or­ganizations from the prior year.

“One unique feature of the Pinnacle Awards is that they are results-based,” Belinda Boelter, co-vice president of the awards, said in a statement. “While campaign aesthetic is important, judges pay close attention to what the cam­paign achieved and how they were measured.”

Winners are recognized in sev­en categories: Public Relations, Communications, Digital Media, Promotions, Total Marketing Campaign, Video and Student. The Best of Show Award was presented to the Omaha Storm Chasers base­ball team.

The Marketer of the Year Award was presented to Jim Berscheidt, chief communications and market­ing officer at Creighton University.

Two new awards were also es­tablished this year. The In-House of the Year Award went to Mid-States Utility Trailer Sales, and the Agency of the Year Award went to OBI Creative.

Here’s a complete list of the oth­er Pinnacle Award recipients:

Public Relations

Not-for-Profit

Pinnacle – Bozell

Gold – KidGlov

Silver– Emspace + Lovgren

Bronze – KidGlov

Small Business

Pinnacle – RTG Medical

Gold – OBI Creative

Silver– Amber Pharmacy

Bronze – Mid-States Utility Trailer Sales

Large Business

Pinnacle – OBI Creative

Gold – KidGlov

Silver– Carson Group

Communications

Not-for-Profit

Pinnacle – KidGlov

Gold – KidGlov

Silver– Emspace + Lovgren

Bronze – Steier Group

Small Business

Pinnacle – Bozell

Gold – Emspace + Lovgren

Silver– Steier Group

Large Business

Pinnacle – JetLinx Aviation

Gold – Iridian

Silver– Carson Group

Bronze – WoodmenLife

Digital Media

Not-for-Profit

Pinnacle – KidGlov

Gold – Emspace + Lovgren,

Silver– Emspace + Lovgren

Bronze – Bozell

Small Business

Pinnacle – Bozell

Gold – OBI Creative

Silver– OBI Creative

Bronze – OBI Creative

Large Business

Pinnacle – Bozell,

Gold – Bozell

Silver– Bozell

Bronze – WoodmenLife

Promotions

Not-for-Profit

Pinnacle – KidGlov

Gold – Boze

Silver– KidGlov

Bronze – KidGlov

Small Business

Pinnacle – KidGlov

Large Business

Pinnacle – Bozell

Gold – Iridian

Silver – KidGlov

Bronze – TEAM Software

Total Marketing Campaign

Not-for-Profit

Pinnacle – Creighton University

Gold – Bozell

Silver– University of Nebraska at Omaha

Bronze – Creighton University

Small Business

Pinnacle – Bozell

Gold – Amber Pharmacy

Large Business

Pinnacle – The Omaha Storm Chasers

Gold – TEAM Software

Silver– Bozell

Bronze – OBI Creative

Video

Not-for-Profit

Pinnacle – KidGlov

Gold – Creighton University

Silver– Creighton University

Bronze – Children’s Hospital & Medical Center

Small Business

Pinnacle – Amber Pharmacy

Gold – Seldin Company

Silver – SCORR Marketing

Large Business

Pinnacle – WoodmenLife

Gold – WoodmenLife

Silver– Iridian

Bronze – Carson Group

Student

Pinnacle – Crystal Hollman of Bellevue University

Gold – Kathryn Mallari of Bellevue University

Silver – Susan Andersen of Bellevue University

Bronze – Crystal Hollman of Bellevue University

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