The ACLU of Nebraska spent $250,000 on a campaign to increase voter turnout this election, with a billboard declaring that “Every Vote Is a Protest.”

The organization is spending its campaign dollars on nonpartisan voter education and mobilization. The effort is funded primarily through grants from the Holland Foundation and the Nebraska Civic Engagement Table, according to an ACLU news release.

Voters will be contacted with mailed material and live phone calls, along with radio, digital and television advertising. “Every Vote” billboards went up last week in Omaha and Lincoln.

“We are so excited to provide a warm welcome to more of our neighbors as we invite them to be voters and to participate in the political process,” ACLU of Nebraska Executive Director Danielle Conrad said. “This campaign also captures the energy we have seen expressed in countless Nebraska communities this summer and reminds Nebraskans that civic engagement runs from protest, to policy, to the polls. We’re proud to be working to ensure all eligible Nebraskans have the information they need to make a plan for how to vote this year.”

The campaign messages and strategy were developed with help from Emma Johnson, the group’s communications intern. She said that public health considerations impacted traditional voter outreach strategies.

“It’s special that we can step in and help meet the need for information,” Johnson said. “Democracy works best when every eligible voter participates and that’s what we’re trying to accomplish.”