WHITECLAY, Nebraska — Art has replaced alcohol at one of the once-notorious buildings in this dusty village on the Nebraska-South Dakota border.

In the back room of the former Arrowhead beer store, Jessi Bean spreads out colorful fabric on a broad table as she works to make an ornate Native American “ribbon dress.”

The recent release of “Unfrosted,” which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even been declared “one of the decade’s worst movies.”

But with a star-studded cast that includes Seinfeld, Jim Gaffigan and Amy Schumer, plus America’s love of the Pop-Tart – $US3 billion sold in 2022 – the movie has the potential to become a cult classic.